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The call comes in a few days after the fall. You’re hurt, you’re frustrated, and now you’re on the phone with an insurance adjuster who sounds remarkably calm—almost bored. They tell you it was an “unfortunate accident.” A “natural accumulation” of ice. An “act of God.”
They have a whole thesaurus of phrases designed to do one thing: make you feel like your fall was just bad luck. Like it was nobody’s fault.
It’s a lie. A calculated, cynical lie they tell a thousand times a day.
When you walk onto a business property in Colorado—a grocery store, a coffee shop, a big-box retailer—you are not just a visitor. The law calls you an “invitee,” and that single word changes everything. It means the business owes you the highest duty of care. They are responsible not just for the ice they knew about, but for the ice they damn well should have known about. This is called Constructive Notice, and it’s the legal crowbar we use to pry open their excuses and expose their negligence.
The business owner duty to clear ice in Colorado isn’t a suggestion. It’s a legal command. My job is to prove they ignored it.
The Law Says Businesses Owe You the Highest Duty of Care
Let’s cut through the noise. When you walk into a store to spend your money, the legal relationship between you and that business is not casual. You are there for their financial benefit, and under the Colorado Premises Liability Act, that makes you an “invitee.”
This isn't just fancy lawyer-speak. It triggers the highest duty of care known to Colorado law.
This isn’t the same duty your neighbor has to clear their sidewalk. A business can’t just sit back and wait for someone to complain about a hazard. They have an active—an affirmative—duty to constantly look for, prevent, and fix dangerous conditions before you ever set foot on them.
Their profit motive comes with a profound legal responsibility. When they fail, they are negligent. Full stop.
Actual Notice Is Rare—Constructive Notice Is How We Win
To hold a business liable, we have to prove they had notice of the dangerous ice. The law gives us two ways in—Actual Notice and Constructive Notice.
Actual Notice is the obvious one. A manager saw the ice. An employee got a warning from another customer. They had direct knowledge and did nothing. This is a slam dunk, but businesses rarely admit to it.
Constructive Notice is where the real fight happens. This is the legal doctrine that says ignorance is no excuse. If an icy patch was on the ground long enough that a reasonably careful business should have discovered it during routine checks, they are just as liable as if they stared right at it.
This is our target. We prove they weren't just unlucky—they were careless. And their carelessness is what caused your injury.
The Grocery Store Scenario Says It All
Think about a busy grocery store on a winter day. Customers track in snow and slush all day long. The area by the entrance doors becomes a predictable cycle of melting and refreezing. It’s a hazard waiting to happen.
Does that store get to claim they were surprised when a sheet of black ice formed? Absolutely not.
The high foot traffic and predictable weather demand a system. A reasonable business would have inspection logs, regular mopping, and salt/sand at the ready. Their failure isn’t that they didn’t see the specific patch of ice you slipped on. Their failure is that they weren’t even looking.
That is the essence of constructive notice—and the core of a winning case from a top-tier slip and fall on ice lawyer in Denver.
We Use Their Own Records to Prove Their Negligence
The insurance adjuster will swear up and down that the business was being careful—that the ice was a sudden, unforeseeable event. This is where we stop listening to their story and start demanding the evidence that tells the truth.
Proving Constructive Notice is a systematic demolition of their excuses, built brick by brick from their own internal documents. We launch an immediate, aggressive discovery process to get our hands on the paper trail they hoped you’d never ask for.
A detailed review of these documents is essential. If you want to see how deep this process goes, you can review this guide to document analysis for a sense of the methodology. We turn their own procedures into the rope they hang themselves with.

We Demand the Logs, Schedules, and Footage
We don’t ask politely. We send legally binding demands for the records that prove whether they met their high duty of care.
- Inspection Logs: When was the last safety sweep? A four-hour gap on a snowy day is not a minor oversight—it’s negligence.
- Salt/Sanding Records: Show us the receipts. Prove you applied de-icer. No records usually means no action.
- Maintenance Crew Schedules: Who was on the clock and responsible for keeping that entrance safe? We find out.
- Surveillance Footage: The unblinking eye. We review hours of video to see exactly when the ice formed and how many employees walked right past it before you fell.
A missing log or a conveniently erased video file tells a story all its own—a story of a business that knows it messed up and is trying to hide the evidence.
Denver’s 4-Hour Clock Is a Legal Hammer
For businesses in Denver, the excuses get even thinner. The Denver Municipal Code is brutally specific: commercial properties have four hours after snow stops to clear their public sidewalks.
This isn’t a guideline—it’s the law.
When a business violates this ordinance, it creates a powerful legal shortcut for us called negligence per se. We don't have to spend as much time arguing that their conduct was unreasonable. We can simply prove it was unlawful. It puts the insurance adjuster on their back foot from day one. And while a landlord's duties might be different, as you can see in our guide to landlord liability for snow removal in our other guides, a commercial business open to the public has no room to hide.
The Two Insurance Lies We Will Demolish
As soon as you file a claim, the insurance company opens its playbook. It’s a thin book—they only have a few moves, but they use them because they often work on people who don’t have an experienced lawyer in their corner.
They will try to shift the blame. They will try to minimize their client’s responsibility. It’s as predictable as the sunrise.
Here are the two biggest lies they will tell you—and exactly how we tear them apart.
Lie #1: “You Should Have Watched Where You Were Going.” (Comparative Negligence)
The adjuster’s first move is always to try and blame you. They’ll ask if you were on your phone, what kind of shoes you were wearing, or if you were in a hurry. This isn’t a friendly chat—it’s a tactic called comparative negligence.
Their goal is to assign a percentage of fault to you. If they can convince a jury you were 25% responsible, they get to reduce your settlement by 25%. It’s a cynical math problem designed to save them money.
Our counter-attack is relentless: the business had the highest duty of care to provide you with a safe path. You have a right to expect you won’t encounter a hidden ice trap on your way to buy a gallon of milk. Their job was to find and fix the hazard. Your only “fault” was trusting them to do their job.
Lie #2: “It Was Just a Natural Accumulation.”
This is their favorite. They’ll sigh and explain that you can’t expect a business to fight Mother Nature. That the ice was just a “natural accumulation.”
For a business in Colorado, this defense is garbage.
Snow, melt, and refreeze cycles are not a surprise—it’s called winter. Their highest duty of care requires them to anticipate and manage these entirely foreseeable conditions. This principle is not just a vague idea; it's a foundation of why health and safety is important in the workplace and for customers.
The “natural accumulation” defense evaporates the moment we show their empty inspection logs or play the video of employees ignoring the hazard. Their duty isn't passive; it's active. Their job is to make a naturally occurring condition safe for their customers. As news from sources like stricter laws are changing the landscape of liability on Aspen Public Radio shows, the legal standards are only getting tougher on negligent property owners.
We don’t let them get away with blaming the weather for a failure of basic safety.
What to Do Immediately After You Fall

The moments after a fall are chaotic. You’re in pain, you’re embarrassed, and the business’s employees are suddenly swarming. They and their insurer are counting on this confusion. They know that evidence—like the ice itself—starts to disappear in minutes.
You have one chance to preserve the truth. Your actions in the first hour can be the difference between a strong case and a lost cause.
- Take Pictures of Everything. Use your phone. Get close-ups of the ice. Get wide shots of the area showing the lack of warning signs. Capture the storefront in the background. You cannot take too many photos.
- Report the Fall in Writing. Find a manager and insist on filling out an incident report. Do not leave without a copy. If they refuse, take a clear photo of the report you filled out with your phone. This creates an official record they can't later deny.
- Get Witness Information. If anyone saw you fall or came to help, get their name and phone number. An independent witness demolishes the insurance company’s claim that you’re making it all up.
- Seek Medical Attention Immediately. Go to urgent care or an ER. This protects your health and creates a medical record linking your injuries to the fall. Delaying treatment is a gift to the insurer—they will argue you weren’t really hurt.
- Call a Lawyer. The business has an insurance company and a team of lawyers whose only job is to pay you as little as possible. You need an expert in your corner immediately to preserve evidence before it’s erased or “lost.” The consultation is always free, and it levels the playing field. Getting an idea of typical slip and fall settlement amounts can help you understand what's at stake.
The information on this website is for informational purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.
The insurance company has lawyers. You should too. If you’ve been hurt, let’s talk. I’m here, I’m ready to listen, and the consultation is always free.
Written by
Conduit Law
Personal injury attorney at Conduit Law, dedicated to helping Colorado accident victims get the compensation they deserve.
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