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If your insurance company unreasonably delayed, denied, or underpaid a claim it actually owed you, that is not just bad customer service. Under Colorado law it can be insurance bad faith — and it can entitle you to more than the benefit they withheld. This guide explains what bad faith means, what remedies Colorado gives policyholders, the warning signs, and when it is time to call a lawyer.
You paid your premiums on time, year after year, on a simple promise: that your insurer would be there when you needed it. Then you filed a claim and ran into delays, a denial that does not add up, or an offer well below the size of your loss. That is the moment to understand your rights.
What Insurance Bad Faith Actually Means
Every insurance policy carries an implied promise to deal with you fairly and in good faith. When an insurer breaks that promise — by handling your claim unreasonably — that is bad faith. The key word is unreasonable. Insurers are allowed to investigate, ask questions, and even disagree with you. What they are not allowed to do is delay, deny, or underpay a covered claim without a reasonable basis for it.
Bad faith can show up in a first-party claim — a dispute with your own insurer, like your Uninsured/Underinsured Motorist (UM/UIM) coverage — or in how an insurer handles a claim against its policyholder. Either way, the question is the same: did the insurer have a reasonable basis for what it did?
Colorado's Bad Faith Remedies
Colorado gives policyholders two overlapping paths.
Common law bad faith is the older claim, brought in tort. It generally requires showing the insurer acted unreasonably and knew its conduct was unreasonable (or recklessly disregarded that fact) — a higher bar, because it puts the insurer's state of mind in play.
Statutory bad faith lives in C.R.S. §§ 10-3-1115 and 10-3-1116. It lets a policyholder recover when an insurer unreasonably delays or denies a covered benefit, and it focuses on whether the conduct was objectively unreasonable rather than requiring proof of the insurer's intent or malice. A successful claimant can recover two times the covered benefit, plus reasonable attorney fees and court costs. How these statutes apply to your facts, and the deadline to bring a claim, are worth confirming with a lawyer early.
Warning Signs Your Insurer May Be Acting in Bad Faith
Not every denial is bad faith, and not every delay is illegal. But these are the patterns worth a second look:
- Failing to investigate promptly. Months pass, evidence goes missing, witnesses never get interviewed. An insurer has a duty to look into your claim in a reasonable timeframe.
- Denying coverage without a clear reason. The denial rests on a misreading of the policy or facts that don't match the record.
- Unexplained, drawn-out delay. Your calls and emails go unanswered for months with no legitimate explanation. In Colorado, an unreasonable delay can be just as much a violation as a flat-out denial.
- Low offers when liability is clear. Fault is not in dispute, your losses are documented, and the offer is still far below them.
- Resistance on your own UM/UIM claim. You paid for that coverage to protect your family, and your own insurer is treating the claim as a contest.
- Endless, repetitive documentation demands. The same records, requested again and again, without moving the claim toward a decision.
If you want to understand the most common reasons for denial, see our guide to why insurance companies deny claims. And if you have already been denied, here is how to appeal a denied insurance claim.
Where Bad Faith Disputes Come Up Most
Disputes tend to grow with the size of the claim. Small claims are often paid and closed. Catastrophic-injury, wrongful-death, and high-value UM/UIM claims are where delay and denial disputes most often arise.
UM/UIM claims feel especially personal. You bought that coverage to protect your own family if you were hit by an uninsured or underinsured driver, and your own insurer owes you good faith in handling it. Colorado's bad-faith statutes apply to that relationship directly.
When to Call a Lawyer
You do not need to prove bad faith on your own before reaching out. Call a lawyer when an insurer has denied a claim you believe is covered, when delays are stacking up with no explanation, or when a settlement offer is far below what your losses are actually worth. Two practical steps help every case:
- Act early. The deadline to bring a bad-faith claim varies by the theory: a common-law bad-faith claim is generally subject to a two-year deadline (C.R.S. § 13-80-102), while a claim for breach of the insurance contract generally runs on a three-year clock (C.R.S. § 13-80-101(1)(a)). Statutory unreasonable delay-or-denial claims should be reviewed promptly. Evidence and memories fade, so it helps to confirm the deadline that applies to your situation with a lawyer early.
- Keep records of everything. Save every email and letter, and log every phone call — date, time, who you spoke to, and what was said. That paper trail shows exactly how the claim was handled and when.
At Conduit Law, we review how your claim was handled, measure it against what Colorado law requires, and pursue what you are owed under the policy and the statutes. The initial consultation is free, so you can understand your options with no risk and no obligation.
Call us 24/7 for a free, no-obligation consultation: (720) 432-7032.
Disclaimer: The information provided in this blog post does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information on this website may not constitute the most up-to-date legal or other information. Readers of this website should contact an attorney to obtain advice with respect to any particular legal matter.

Written by
Elliot Singer, Esq.
Personal injury attorney at Conduit Law, dedicated to helping Colorado accident victims get the compensation they deserve.
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